E-commerce website for Journey East Tours.
Veetoo was asked by Journey East, a subsidiary of Turas Belfast, to create an e-commerce website that sold tickets for bus tours and merchandise about the Gaelic history of east Belfast.
A picture is worth a thousand words.
After preproduction meetings with staff at Journey East, we developed a website that would drive interest and engagement by integrating stylised photographs, videos and words to briefly introduce the Gaelic history of east Belfast and drive ticket and merchandise sales.
As Journey East was introducing Gaelic history tours in this area of Belfast for the first time, we Search Engine Optimised the WordPress website we created to deliver first page discovery for service and geographic specific word searches on major search engines including Google.
The imagery our photography services created for this project were also added to the client’s image bank to support their future PR, marketing and SMM activities.
Scroll down the page to see some of the web site’s primary pages and features.
Visit the web site: journeyeast.uk
Project related services:
- Responsive Ecommerce Website Development
- Graphic Design
- Video Production
- Content Management System
PREPRODUCTION involved listening to the client’s requirements and objectives before researching and presenting design and function options that would best promote and sell the clients services and merchandising to their target audience.
PRODUCTION was broken into four distinct areas –
1). Research and write words that intrigued, inspired and prompted the viewer to book tickets on the client’s tours, buy products on the new Journey East website and share what they learned across social media platforms including Facebook, Instagram and Twitter.
2). Location scout, photograph and film popular Gaelic associated tourist locations and those less well known in east Belfast.
3). Design and develop a website that is both user friendly and allows purchase within three clicks of landing on the website’s home page.
4). Search Engine Optimize the website to present it on the first page of service and geographic specific word searches done locally, nationally and internationally on Google and other major search engines.
Photo and video image slider positioned at the top of the website’s home page to guide the viewer to primary sections within the website.
Promotional video embeded within the Journey East website that gives a visual overview of available bus tours.
Illustration and words that depict things ancient and Gaelic, located beneath the web site’s home page image slider, creating emotional engagement with Journey East’s service offerings.
Screenshot showing a YouTube video embedded within the home page of the Journey East website.
Illustrated links to the bus tour tickets section of the client’s website.
Supporting the function further up the home page, a streaming video was positioned beside and behind a Book Your Tour text link.
Illustrated links to three core sections within the Journey East website.
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