POP Graphic Design:
Bikram Yoga

Belfast based Bikram Yoga studios had a need for sophisticated graphic design that would prompt their clientele,  in a non invasive manner, to commit to ongoing promotions upon entering and leaving the studio’s main reception area.

Engage the emotions. Captivate the consciousness.

Themed on philosophical quotations from some of the greatest  minds, we developed the design to incorporate photography that portrayed beauty, love and emotional engagement, that would be seen first and foremost as art and  it’s design would instill tranquility and trust within the viewer – allowing them to be more responsive to the product and service offerings being promoted at the yoga studio’s checkout area.

Positioned at an exterior window, the graphic design caused discussion and debate among the studio’s clients and from those exposed to it at street level – resulting in an 400% average increase in sales.

Scroll down this page to see the full artwork.

Open the full artwork in PDF: Bikram Yoga POP