Do free web sites really deliver?
I received a message from a connection on Linkedin singing the praises of a free web site provider that allows you to automatically create a new web site from the content of your Linkedin profile.
While, on the surface, this sounds great . . . I wonder if it really is!
My reason for saying this is simple. Why have a showroom on the web if no-one can find it!
SEO – while I’m aware Google now indexes and ranks a web site on the words on it’s pages, it also looks at the percentage of key words on each page and within the code and image content of the site (resulting in your web site appearing on the first page of a service and, or, geographic specific word search on Google, or not as the case may be).
So, while you may build and manage a web site for free, there are usually catches –
- Does this all singing, all dancing, free web site have features that enable you to SEO (Search Engine Optimise) it’s content – allowing people searching online for what you do, and where you are located, to find you while searching online on the likes of Google!
- What support will this free web site provider give (and how fast will it be given) if you have queries or problems when building or managing your free web site!
- Will you be forced to pay charges to add features over and above the most basic provided gratis to get you hooked!
- What happens to this free site of yours if the service provider is bought out by another company who decides to hit you for fees to continue using your no longer free web site or, worse still, said free web site provider company takes a dive and your beautiful new site (and all the work you put into it) goes south!
- You might also want to consider what the provider of a free web site does with your email address and the other information you provided when you signed up!
The saying ‘you get what you pay for’ is usually true.
I’ll get off my soapbox now . . . I’m getting light headed up here!
peace, Stephen Bradley
creative director, veetoo
veetoo are Belfast SEO consultants who specialise in delivering first page Google search results for companies competing online in major cities in the U.K. and U.S.
Pallas Foods website –
While the company has been bought over by Pallas Foods, and this site is no longer live, we thought you’d like to see the catalogue website we designed and developed for Crossgar Food Service Northern Ireland.
graphic design (front and back end)
Website designers Belfast – Crossgar Foods web site products page
Website designers Belfast – Crossgar Foods web site news page
Website designers Belfast – Crossgar Foods web site offers page
Website designers Belfast – Crossgar Foods web site home page
As Google now give priority to mobile friendly web sites, for maximum online reach it is essential that your web site is responsive and formatted to display correctly on multiple portable devices such as smart phones and tablets.
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Web site design illustration 5
When you download / open a web page the web site’s server identifies the device on which the site is being viewed, such as Firefox (desktop browser), a Safari browser (on an iPhone) or a browser using Android, and (if the web site has been coded correctly) the server hosting the web site presents the content formatted in a manner that displays best on that device. If your site isn’t functioning in this way, it’s time that it did!
An excellent example of a multiple device friendly web site incorporating streaming video among the home page content is that for The Orient Express.
If you would like help in reviewing your site and, if it needs it, adding some code to ensure that it displays correctly on multiple viewing devices – we would be more than pleased to help!
Contact us now and let’s bring your web presence up to speed – ensuring that it doesn’t get bumped down on Google’s search results for not being mobile friendly and multi device compatible.